Browsing Conference Proceedings by Author "Rao, Aditya B."
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How is Whatsapp driving Businesses to Enhance Conversion Rates: An Empirical Approach
R, Madhavi; Rao, Aditya B.; R., Srisudhan (Indian Institute of Management, Ahmedabad, 2015)Networking platforms have revolutionized the very concept of messaging services. While WhatsApp’s powerful features – like instant messaging & sharing, automatic contact addition, and WiFi operation – had already popularized ...