Browsing Conference Proceedings by Author "Verma, Surabhi"
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Exploring the Big Data Analytics imperative: Value creation versus Value capture
Verma, Surabhi; Bhattacharyya, Som S. (Indian Institute of Management, Ahmedabad, 2015)Big data analytics has emerging as an excellent exemplar (for both as a tool and a technique) for managing processes and as a governance mechanisms which could harness insights from such voluminous data. This data when ...