Browsing Conference Proceedings by Subject "Social Media"
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Analysis of consumer feedback on brands in social media space: A market-wise comparison
(Indian Institute of Management, Ahmedabad, 2013)Consumer voice on social media is becoming vital for organizations. Kotler (2011) classifies the benefits consumers derive from a brand as functional (physical benefits, M1), emotional (psychological benefits, M2), and ... -
Exploring Health Related Interactions on Social Media: An Analysis of Customer Perceptions and Managerial Implications
(Indian Institute of Management, Ahmedabad, 2015)Globally, and particularly in the developed countries, social media platforms are fast emerging as cost-effective and accessible channels for both healthcare providers and online patients, offering strategic advantages to ...