Conference Proceedings: Recent submissions

Now showing items 221-225 of 225

    • Anti-Consumption: A Literature Review 

      Agarwal, Ridhi (Indian Institute of Management, Ahmedabad, 2013)
      The body of literature on consumer behavior, attitudes, preferences and motivation etc. is vast and expansive. In comparison, work on anti-consumption is at a nascent albeit growing stage. I undertake a review of the ...

    • Analysis of consumer feedback on brands in social media space: A market-wise comparison 

      Kumar, Atul; Anand, Sandip; Kumar, Ibha (Indian Institute of Management, Ahmedabad, 2013)
      Consumer voice on social media is becoming vital for organizations. Kotler (2011) classifies the benefits consumers derive from a brand as functional (physical benefits, M1), emotional (psychological benefits, M2), and ...

    • Measuring Financial Risk taking using a dual preference approach for determination of Financial Satisfaction 

      Sahi, Shalini Kalra; Kalra, Satish Kumar (Indian Institute of Management, Ahmedabad, 2013)
      The purpose of this study is to measure the dual dimensions of financial risk taking and to find out how these dimensions relate to the financial satisfaction of the individual investors. A context specific measure of ...

    • Capital Structure of Indian Steel Companies: Its Determinants 

      Panda, Brahmadev; Mohapatra, Siba Prasad; Moharana, Samson (Indian Institute of Management, Ahmedabad, 2013)
      This paper is an attempt to study the capital structure of Indian Steel Industry and its determinants. The 66 sample steel companies are bearing an average debt portion of 68% in their capital structure means highly debt ...

    • An Empirical Test of Efficiency of Exchange-traded Currency Options in India 

      Bhat, Aparna; Arekar, Kirti (Indian Institute of Management, Ahmedabad, 2013)
      The objective of this paper is to examine efficiency of the exchange-traded currency options market in India. Put-call-futures parity for the USD-INR currency options is studied by analyzing daily closing prices of options ...