Browsing 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 by Author "Bhardwaj, Preshth"

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    • Antecedents to Local Store Loyalty: Influence of Cosmopolitanism, Culture and Price 

      Pandey, Shivendra Kumar; Khare, Arpita; Bhardwaj, Preshth (Indian Institute of Management, Ahmedabad, 2013)
      Developing economies like India are seeing increasing cosmopolitanism yet are culturally rooted. The two opposite phenomenon of keeping the traditional culture with accepting newer values has a tendency to affect consumer ...