Browsing 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 by Author "Jha, Mithileswar"
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Does the Big Idea drive the social enterprises? The role of mission and vision in scaling up
Chandwani, Rajesh; Srinivasan, Vasanthi; Jha, Mithileswar; Nagadevara, V (Indian Institute of Management, Ahmedabad, 2013)In this paper, we attempt to examine how the ‘Big Idea’ explicated by the founder, drove the social enterprises towards rapid scaling up. By ‘Big Idea’, we mean the broadness and the magnitude of the problem definition by ... -
A Means-End Approach to Understand the Role of Values as Motivations of Sustainable Consumption Behaviour
Sharma, Rajat; Jha, Mithileswar (Indian Institute of Management Ahmedabad, 2013)With recent increased interest in understanding sustainable consumption behaviour of people, there is need to explore the value motives behind sustainable buying behaviour of consumers. Using means-end approach, an ...