Now showing items 1-2 of 2

    • Ethnography in marketing: Acceptance and relevance 

      Nanarpuzha, Rajesh; Sharma, Dheeraj (Indian Institute of Management, Ahmedabad, 2013)
      In this study, we attempt to explore the acceptance and relevance of ethnography as a research method in marketing. We conduct a semiotics-led textual analysis of 15 leading mainstream academic journals in marketing for ...
    • Improvement in Economic Well-being: Does Inter-generational Occupational Mobility Matter? 

      Nanarpuzha, Rajesh (Indian Institute of Management, Ahmedabad, 2013)
      This study makes use of the Indian Human Development Survey (IHDS) data to look at the effect of inter-generational occupational mobility in India on perceptions of improved economic well-being. The study provides ...