Browsing 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 by Author "Nanarpuzha, Rajesh"
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Ethnography in marketing: Acceptance and relevance
Nanarpuzha, Rajesh; Sharma, Dheeraj (Indian Institute of Management, Ahmedabad, 2013)In this study, we attempt to explore the acceptance and relevance of ethnography as a research method in marketing. We conduct a semiotics-led textual analysis of 15 leading mainstream academic journals in marketing for ... -
Improvement in Economic Well-being: Does Inter-generational Occupational Mobility Matter?
Nanarpuzha, Rajesh (Indian Institute of Management, Ahmedabad, 2013)This study makes use of the Indian Human Development Survey (IHDS) data to look at the effect of inter-generational occupational mobility in India on perceptions of improved economic well-being. The study provides ...