Browsing 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 by Author "Narang, Ritu"

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    • Measuring Consumer spirituality through a valid scale 

      Narang, Ritu (Indian Institute of Management, Ahmedabad, 2013)
      Spirituality has hardly received any attention from the marketing and consumer behaviour scholars. This study seeks to bridge that gap by addressing the issue of consumer spirituality and its measurement through CONSPIRIT ...