Browsing 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 by Author "Rahman, Zillur"

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    • Understanding the role of ‘process’ in value co-creation 

      Agrawal, Amit Kumar; Rahman, Zillur (Indian Institute of Management , Ahmedabad, 2013)
      Existing research on value co-creation enumerates value as an outcome of co-creation process The purpose of this article is to lay emphasis on process, not only for its role in co-creation of value but process itself being ...