Browsing 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 by Subject "Means End Theory"
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A Means-End Approach to Understand the Role of Values as Motivations of Sustainable Consumption Behaviour
(Indian Institute of Management Ahmedabad, 2013)With recent increased interest in understanding sustainable consumption behaviour of people, there is need to explore the value motives behind sustainable buying behaviour of consumers. Using means-end approach, an ...