Browsing 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 by Subject "Mobile Financial Services"
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Conceptualisation of community marketing as collaborative entry mode in developing economies with special focus on Mobile Financial Services
(Indian Institute of Management , Ahmedabad, 2013)Developing countries in Asia and Africa represent large untapped markets at Bottom of the Pyramid which is not serviced by conventional products using traditional marketing channels. Organisations are increasing looking ...