Browsing 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 by Subject "Product Development"
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Making a Product Development Team Flexible: The Role of Strictness of Review Process
(Indian Institute of Management , Ahmedabad, 2013)During the course of Product Development (PD), a product is continuously evaluated at each stage. The review process adopted for evaluating the progress can vary in terms of ‘strictness'. We explored how this strictness ...