Browsing 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 by Subject "practice-based lens"
Now showing items 1-1 of 1
-
Mobile Merchandising Exploring new business practices in the mobile payment ecosystem
(Indian Institute of Management , Ahmedabad, 2013)Only a few mobile payments trials have been successful, many only partially. Failure may be explained by the lack of merchant involvement during the early stages of design. Previous researchers have suggested that high ...