Browsing 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 by Subject "service quality"
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Investigating Drivers of Loyalty: A Case of Rural Retail Banks in India
(Indian Institute of Management Ahmedabad, 2013)The aim of the present study is to explore customer’s perceived service quality and also attempts to determine the most significant predictor of customer loyalty. It also aims at developing a comprehensive model by integrating ...