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    Anti-Consumption: A Literature Review

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    CB-PP-214-Anti-Consumption-12-Agarwal_b.pdf (118.2Kb)
    Date
    2013
    Author
    Agarwal, Ridhi
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    Abstract
    The body of literature on consumer behavior, attitudes, preferences and motivation etc. is vast and expansive. In comparison, work on anti-consumption is at a nascent albeit growing stage. I undertake a review of the literature that has emerged in anti-consumption in the 21st century. I explore the meaning and definitions of anti-consumption and resistance and then delve into the research on anti-consumption lifestyle, voluntary simplicity, brand avoidance and the motivations behind them. I conclude by looking at recent debates on re-conceptualizing and delineating anti-consumption theory from other similar research fields like sustainability, environmental and ethical concerns and other social marketing literature.
    URI
    http://hdl.handle.net/11718/11488
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    • 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 [124]

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