Show simple item record

dc.contributor.authorAgarwal, Ridhi
dc.date.accessioned2013-12-03T05:56:39Z
dc.date.available2013-12-03T05:56:39Z
dc.date.copyright2013-12-12
dc.date.issued2013
dc.identifier.citation3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 held at IIMA during 12-14 December, 2013en_US
dc.identifier.urihttp://hdl.handle.net/11718/11488
dc.description.abstractThe body of literature on consumer behavior, attitudes, preferences and motivation etc. is vast and expansive. In comparison, work on anti-consumption is at a nascent albeit growing stage. I undertake a review of the literature that has emerged in anti-consumption in the 21st century. I explore the meaning and definitions of anti-consumption and resistance and then delve into the research on anti-consumption lifestyle, voluntary simplicity, brand avoidance and the motivations behind them. I conclude by looking at recent debates on re-conceptualizing and delineating anti-consumption theory from other similar research fields like sustainability, environmental and ethical concerns and other social marketing literature.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.subjectAnti-Consumptionen_US
dc.subjectLiteratureen_US
dc.titleAnti-Consumption: A Literature Reviewen_US
dc.typeArticleen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record