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dc.contributor.authorAgrawal, Kalyan Prasad
dc.date.accessioned2013-12-03T06:01:52Z
dc.date.available2013-12-03T06:01:52Z
dc.date.copyright2013-12-12
dc.date.issued2013
dc.identifier.citation3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 held at IIMA during 12-14 December, 2013en_US
dc.identifier.urihttp://hdl.handle.net/11718/11489
dc.description.abstractBig Data Analytics (BDA) is an emerging technology that is being used in many echelons of business and management. Recent IS research about this technology lack focus on the factors that impact its organizational adoption. However, adoption is just one part of assimilation and companies cannot gain the greatest benefits without assimilating it in a full-scale and deep level (Zhu et al. 2006). Accordingly, assimilation of BDA into the organizational decision-making and operations is very important to fully realize its benefits and worthy of study, especially in emerging economies such as India. Drawing upon diffusion of innovation (DoI) theory (Rogers E.M., 1995), institutional theory (Paul J.D. and Powell W.W., 1983), and Technology-Organization-Environment (TOE) framework (Tornatzky L.G., Fleischer M., and Chakrabarti A.K., 1990) present paper proposes the antecedents that influence BDA assimilation in context of Indian firms.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.subjectBig data analyticsen_US
dc.subjectInnovation diffusionen_US
dc.subjectAbsorptive capacityen_US
dc.titleThe Assimilation of Big Data Analytics (BDA) by Indian Firms: a Technology Diffusion Perspectiveen_US
dc.typeArticleen_US


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