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    Understanding the role of ‘process’ in value co-creation

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    SM-PP-235-Understanding_the_role_of_‘process’_in_value_co-creation_process-358-Agrawal_b.pdf (229.3Kb)
    Date
    2013
    Author
    Agrawal, Amit Kumar
    Rahman, Zillur
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    Abstract
    Existing research on value co-creation enumerates value as an outcome of co-creation process The purpose of this article is to lay emphasis on process, not only for its role in co-creation of value but process itself being a value. Process has been largely studied from the viewpoint of value creating framework between firm and customer. Value co-creation is divided into three phases i.e., pre, during and post value co-creation phase to make an elaborated inquiry of process aspect. Interaction implicit in co-creation is deemed to be the source of value for customers. The result provides fresh perspective on process dimension along with its significance as a value proposition for both firm and customer.
    URI
    http://hdl.handle.net/11718/11551
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    • 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 [124]

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