Rational And Emotional Appeals In Polio Eradication Campaign In India: A Comparative Study Before And After 2002-03

Abstract

Polio eradication Campaign was one of the most successful Health Communication Campaign in India. The WHO announced India as Polio free Nation in 2012. Before 2002-03, Polio cases were reported on large scale in India, but suddenly decreased after 2003 and then finally the count reached to zero in 2012. In villages, mass media as well as personalized efforts of vaccinators has played a major role in success of Polio eradication campaign. This paper aims in evaluating the Polio eradication campaign in India before and after 2002-03 on the basis of rational as well as emotions appeals of the campaign, which made the campaign successful especially after 2003.