Questioning the Corporate responsibility Department Alignment with the Business model of top Indian Companies

Abstract

The Response Report (2007) insisted on the necessity to focus on internal stakeholder instead of external stakeholders. In that sense, this contribution provides some insights concerning the importance of the alignment of the Corporate Responsibility Department with the business model of top Indian MNCs. More specifically this paper posits the impact of the CR Dpt. whether it is process or vision oriented and the role of CSR into the performance of rising top Indian companies using the study of the Indian companies listed in the Forbes Global 2000 ranking according to the Jacopin-Fontrodona matrix (2008) between 2005 and 2012 and their annual and CR reports.