Browsing R & P Seminar by Subject "Marketing Alliance"
Now showing items 1-1 of 1
-
Effect of international marketing alliance dissolution on the shareholder's value of emerging market partner firm
(Indian Institute of Management Ahmedabad, 2019-09-19)As part of their global growth strategy, multinational corporations headquartered in developed markets (DMs) are increasingly entering emerging markets (EMs) such as India and China by forming international marketing joint ...