Browsing R & P Seminar by Subject "Point of purchase"
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How does point-of-purchase advertising influence sales? A randomized field study
(Indian Institute of Management, Ahmedabad, 2015-12-11)Point of Purchase (POP) advertising is ubiquitous; it is hard to find a retail store, fast food restaurant, or convenience store that does not have signs and banners advertising various brands. Despite its frequent use, ...