Browsing R & P Seminar by Subject "Sale price"
Now showing items 1-1 of 1
-
Consumer evaluations of sale prices: role of the subtraction principle
(Indian Institute of Management Ahmedabad, 2013-07-29)How exactly does the display location of a sale price relative to the original price affect consumers' evaluations? Across multiple studies, including field studies with actual choices and studies with nonstudent samples, ...