A powerful destination strategy using celebrity endorsement: an afternoon with Amitabh Bachchan, Piyush Pandey and Vipul Mitra

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A Powerful Destination Strategy Using Celebrity Endorsement: An Afternoon with Amitabh Bacchan, Piyush Pandey and Vipul Mitra (229.5Mb)

Date

2014-02-14

Author

Bachchan, Amitabh

Pandey, Piyush

Mitra, Vipul

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URI

http://hdl.handle.net/11718/11739

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• Invited Talks [30]