A powerful destination strategy using celebrity endorsement: an afternoon with Amitabh Bachchan, Piyush Pandey and Vipul Mitra

dc.contributor.author	Bachchan, Amitabh
dc.contributor.author	Pandey, Piyush
dc.contributor.author	Mitra, Vipul
dc.date.accessioned	2014-02-14T11:33:23Z
dc.date.available	2014-02-14T11:33:23Z
dc.date.copyright	2014-01-30
dc.date.issued	2014-02-14
dc.identifier.uri	http://hdl.handle.net/11718/11739
dc.description	This effort forms a part of a case that Prof. Abraham Koshy and Prof. Arvind Sahay are writing on Gujarat Tourism on 30/01/2014.	en_US
dc.language.iso	en_US	en_US
dc.subject	Gujarat Tourism	en_US
dc.subject	Khushbu Gujarat ki	en_US
dc.subject	Marketing Strategy	en_US
dc.title	A powerful destination strategy using celebrity endorsement: an afternoon with Amitabh Bachchan, Piyush Pandey and Vipul Mitra	en_US
dc.type	Video	en_US