Neuroscience in marketing: empirical evidence of social and emotional meanings conveyed by brands

dc.contributor.author	Moutinho, Luiz
dc.date.accessioned	2014-04-17T05:32:25Z
dc.date.available	2014-04-17T05:32:25Z
dc.date.issued	2013-08-21
dc.identifier.uri	http://hdl.handle.net/11718/11856
dc.description	The seminar on R & P held at Wing 11 IIM Ahmedabad on 21/08/2013 by Prof. Luiz Moutinho University of Glasgow, Scotland	en_US
dc.language.iso	en_US	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Marketing	en_US
dc.subject	Neuroscience	en_US
dc.subject	Branding	en_US
dc.title	Neuroscience in marketing: empirical evidence of social and emotional meanings conveyed by brands	en_US
dc.type	Video	en_US