Assessment of price elasticity on consumer evaluation of mixed price bundling

dc.contributor.advisor	Sahay, Arvind
dc.contributor.author	Saha, Rizurekh
dc.contributor.author	Aravind, G.
dc.date.accessioned	2014-06-19T15:15:12Z
dc.date.available	2014-06-19T15:15:12Z
dc.date.copyright	2013
dc.date.issued	2012-09-14
dc.identifier.uri	http://hdl.handle.net/11718/11969
dc.description.abstract	Our project aim was to provide a framework for determining the optimal discount framing strategy in case of bundled offerings. Research was carried out in 3 phases: • Hypothesis formation • Measurement of Latitude of price acceptance • Measurement of framing on buying intent We conclude that the discount framing works better on the product with narrower LPA, provided that the offer price of both products are in the middle of the LPA of respective products.
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP;1814
dc.title	Assessment of price elasticity on consumer evaluation of mixed price bundling	en_US
dc.type	Student Project	en_US