Analyzing the effectiveness of product placement in  Media – Indian context

dc.contributor.advisor	Sharma, Dheeraj
dc.contributor.author	Das, Abhishek
dc.contributor.author	Yadav, Narendra Singh
dc.contributor.author	Malode, Sanjay
dc.date.accessioned	2014-06-20T07:09:10Z
dc.date.available	2014-06-20T07:09:10Z
dc.date.copyright	2013
dc.date.issued	2012-09-27
dc.identifier.uri	http://hdl.handle.net/11718/11973
dc.description.abstract	Instances of product placement in media have been increasing at a high pace. In this context it becomes important to analyze the effectiveness of these product placements. Recall of a product in the mind of prospect customers is one of the key parameters in understanding the effectiveness of a product placement. In this project, we have focused on comparing recall of various kinds of products placement. The recall – both aided and unaided of a particular product placement has been analysed with respect to the nature of respective product placement as well as specific background of a viewer.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP;1817
dc.subject	Placement in media	en_US
dc.subject	Product placement	en_US
dc.title	Analyzing the effectiveness of product placement in Media – Indian context	en_US
dc.type	Student Project	en_US