Browsing Faculty Publications (Bibliographic) by Author "Abhishek"
Now showing items 21-39 of 39
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Paytm: The Lucky Lifafa Campaign: A Teaching Note
Abhishek; Mukherjee, Saral; Titus, Nidhi (Indian Institute of Management Ahmedabad, 2019-05-30) -
Private label brand choice dynamics: logit model involving demographic and psychographic variables
Abhishek (South Asian Journal of Management, 2014)Research on private label brands started with focus on explaining the choice of private label brands by simple demographics variables which later expanded into work on attitudinal and behavioral characteristics of customers. ... -
Q-Connect: Reaching Rural Customers with Assam Mobile Theatre
Abhishek; Dandotiya G. (SAGE Publications Ltd, 2017) -
Realigning business strategy to cater to customers with disability (CwD) in the Indian context
Abhishek; Saxena, Richa (VIKALPA: The Journal for Decision Makers, 2015) -
Realigning Business Strategy to Cater to Customers with Disability (CwD) in the Indian Context
Abhishek; Saxena R. (SAGE Publications Ltd, 2015) -
The redBus in Saga: Managing the Start-up Acquisition Phase
Ghura, Amarpreet Singh; Abhishek (Indian Institute of Management Ahmedabad, 2016-08-10)In June 2013 the bus ticketing website redbus.in was acquired by the Ibibo Group, a subsidiary of South Africa based internet and media firm Naspers Ltd, for USD 135 million. Soon after signing the deal, Phanindra Sama - ... -
The redBus in Saga: Managing the Start-up Acquisition Phase: A Teaching Note
Ghura, Amarpreet Singh; Abhishek (Indian Institute of Management Ahmedabad, 2016-08-11) -
Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context
Abhishek; Sahay, Arvind (International Journal of Indian Culture and Business Management, 2016)Celebrity endorsement is a big market in India and continues to grow bigger. However, in spite of prevalent use of celebrities for endorsement, not all celebrity endorsements have been successful. The list of unsuccessful ... -
Saath - A Social Enterprise
Sinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek (2011-05-09) -
Saath-A Social Enterprise
Sinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek (2010-09-08)SAATH is an Ahmedabad based NGO that works for the slum dwellers. Over the years, it has been able to develop programmes that have brought changes in the lives of its beneficiaries. It stands different from other NGOs in ... -
Safewithme Inc.
Abhishek (Indian Institute of Management, Ahmedabad, 2014)Safewithme Inc. (SI) is a leading manufacturer and marketer of healthcare products. Mr. Arun Jain, the Marketing Manager of SI, has received information about an upcoming trade promotion scheme by a competitor of SI. In ... -
Sewa
Sinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav (2010-09-03) -
Shradhanjali.com: New Address for Memories of our Ancestors
Ghura, Amarpreet Singh; Abhishek (Indian Institute of Management Ahmedabad, 2016-10-10)This case describes a situation in which Vivek Vyas and Vimal Popat conceive an idea to start an online obituary advertising platform while returning from a sales call. Vyas and Popat then discuss the ways to start the ... -
Shradhanjali.com: New Address for Memories of our Ancestors: A Teaching Note
Ghura, Amarpreet Singh; Abhishek (Indian Institute of Management Ahmedabad, 2016-10-10) -
Spice Jet Big Sale Offer – Adding Spice to Air Travel
Abhishek (Indian Institute of Management, Ahmedabad, 2013)SpiceJet came out with Big Sale offer in January 2013 in which the company offered 10 lakh air tickets for Rs. 2013 to travellers in Indian domestic civil aviation market. The promotion, aimed at increasing passenger load ... -
"Tradition & Taste: Exploring Consumers’ Changing Attitude"
Das, Gopal; Abhishek; Varshneya, Geetika ("Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note", 2016-07-11)This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens ... -
"Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note"
Das, Gopal; Abhishek; Varshneya, Geetika (Indian Institute of Management Ahmedabad, 2016-07-11) -
Unnati Stores- Punjab
Sinha, Piyush Kumar; Abhishek (2011-05-09) -
Villgro Innovation Marketing Private Limited: Addressing the Last Mile Delivery Problem
Abhishek; Bhamoriya, Vaibhav (Indian Institute of Management, Ahmedabad, 2013)Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products ...