Browsing Faculty Publications (Bibliographic) by Author "Banerjee, Arindam"
Now showing items 21-40 of 48
-
Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth: A Teaching Note
Banerjee, Arindam (Indian Institute of Management Ahmedabad, 2018-01-01) -
Marketing in emerging economies
Banerjee, Arindam; Jaiswal, Anand Kumar (Indian Institute of Management, Ahmedabad, 2017) -
Measuring the efficacy of marketing spends
Banerjee, Arindam; Awasthy, Dheeraj (2002-07-19) -
Mercury Global Corporation
Banerjee, Arindam (Indian Institute of Management, Ahmedabad, 2013)The case traces the evolution of the offshore Analytics operations of a large US based bank in India. It recounts the challenges of coupling geographically-disparate, culturally-alien and, somewhat antagonistic groups of ... -
Microloan Bank
Banerjee, Arindam (Indian Institute of Management, Ahmedabad, 2013) -
Mid West Retail Consumer Finance Services (A)
Banerjee, Arindam (2010-08-18)This case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit ... -
Mid West Retail Consumer Finance Services (B): Sarah Jablonski's Dilemma
Banerjee, Arindam (2010-08-18)The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized ... -
Optimal retail pricing model under multi-period consumer purchase planning horizon
Banerjee, Arindam (2001-10-18) -
Poor management research in the India: fault lines in the academic bulwark and 'wayward' priorities
Banerjee, Arindam (Decision, 2014)The article points at some historic reasons for poor productivity in research, including unproductive competition among institutions due to a false sense of self sufficiency, lack of adequate research infrastructure at the ... -
Poor management research in the India: time for collective responsibility
Banerjee, Arindam (Productivity, 2014)The article acknowledges the fact that developing nations such as India may have challenges in allocating public funds for academic research, given that there are many primary requirements that need to be met for its ... -
Price thresholds in a promotion Intensive environment: how consumers optimally make decisions on how much to buy
Banerjee, Arindam; Divakar, Suresh (2001-10-14)How do consumers behave when they are confronted with price promotions at the retail level? Do they buy as much as they can and stock for future? Do they postpone their purchases in anticipation of further price cuts? Do ... -
Railroad Laundry Service
Banerjee, Arindam (Indian Institute of Management, Ahmedabad, 2013) -
Road Map for successful CRM implementation
Banerjee, Arindam (2002-07-19) -
A savory challenge: innovative activities at India salt
Banerjee, Arindam; Bordia, Sarbari (2007-11-02) -
The science of creating business acumen
Banerjee, Arindam (2010-09-06)Managing an organization successfully long term is like running a marathon. You need lasting power and the right timing to deploy your strength to race ahead of the pack at the critical juncture. It is very much unlike ... -
The Science of Marketing
Banerjee, Arindam (2010-07-22) -
Shiv Industries
Banerjee, Arindam; Muzzaffar, Jamal; Awasthy, Dheeraj (2010-08-26) -
Shiv Industries: Facing the challenge of Globalization
Banerjee, Arindam; Jamal, Muzaffar; Awasthy, Dheeraj (2010-08-27)The case details out issues on the challenges faced by the organization in a dynamic liberalized economy where auto manufacturers of the world are entering the Indian market. Challenges such as customer focus, process ... -
Store choice in an evolving market
Sinha, Piyush Kumar; Banerjee, Arindam (2004-10-26)The objective of this study is to identify, at a macro level, the drivers of store choice in various product categories, in the context of the evolving retail industry in India. The paper attempts to correlate the distinct ... -
A theory based explanation of differential consumer response to promotions
Jha-Dang, Priya; Banerjee, Arindam (2004-10-25)