Browsing Faculty Publications (Bibliographic) by Author "Agarwal, Manoj K."
Now showing items 1-1 of 1
-
Effect of relationship and transactional characteristics on customerretention in emerging online markets
Jaiswal, Anand Kumar; Niraj, Rakesh; Park, Chang Hee; Agarwal, Manoj K. (Elsevier, 2018-12)Trust is important for maintaining customer relationships in online retailing, as customers have only a virtualconnection with sellers. This is especially true in online markets of emerging economies, given their lack of ...