Browsing Faculty Publications (Bibliographic) by Author "Aithal, Rajesh K."
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Reducing market separation through e-commerce: cases of Bottom of the Pyramid (BoP) firms in India
Angmoa, Dechen; Aithal, Rajesh K.; Jaiswal, Anand Kumar (Taylor and Francis Online, 2023-11-29)Market-based solutions for poverty alleviation at the Bottom of the Pyramid (BoP) have been discussed extensively in the literature. Most BoP producer firms are based out of remote locations and suffer from informational ...