Browsing Faculty Publications (Bibliographic) by Author "Awasthy, Dheeraj"
Now showing items 1-3 of 3
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Measuring the efficacy of marketing spends
Banerjee, Arindam; Awasthy, Dheeraj (2002-07-19) -
Shiv Industries
Banerjee, Arindam; Muzzaffar, Jamal; Awasthy, Dheeraj (2010-08-26) -
Shiv Industries: Facing the challenge of Globalization
Banerjee, Arindam; Jamal, Muzaffar; Awasthy, Dheeraj (2010-08-27)The case details out issues on the challenges faced by the organization in a dynamic liberalized economy where auto manufacturers of the world are entering the Indian market. Challenges such as customer focus, process ...