Browsing Faculty Publications (Bibliographic) by Author "Banerjee, Arindam"
Now showing items 1-20 of 48
-
ABS Tyres
Banerjee, Arindam; Banerjee, Bibek (2010-08-31) -
ABS Tyres
Banerjee, Arindam (Indian Institute of Management, Ahmedabad, 2013)ABS Tyres was a medium sized 2-wheeler tyre manufacturer which sold most of its tyres through the OEM channel (sale of tyres fitted in new vehicle). It had minimal presence in the replacement market, the direct to consumer ... -
Adapt and Thrive
Banerjee, Arindam (2010-07-23) -
Aviva Life Insurance Company India Limited: Reducing Policy Turnaround
Banerjee, Arindam (2010-09-07)Highlights a process reengineering effort to make business impact. Implication on internal/external stakehloders discussed. -
Aviva Life: Reducing Policy Turnaround Time to Build Customer Satisfaction
Banerjee, Arindam (2010-09-06) -
Blaze Department Stores
Banerjee, Arindam (2010-08-18)This case provides a setting to develop a data analysis plan. Research objectives and research design in this case do not blend well and hence these are additional complications. This case provides adequate opportunity to ... -
A brand share prediction model based on disparate sources of data from the Mumbai market
Banerjee, Arindam (2004-10-25)We describe the application of a nested logit function for modelling consumer brand choice using household transaction data from the Indian market. This is unique since it is one of the first attempts to integrate disparate ... -
Building Customer Trust
Banerjee, Arindam (2010-07-22) -
Business analytics: text and cases
Banerjee, Tanushri; Banerjee, Arindam (Sage Publications India, 2019)This textbook is a comprehensive, step-by-step learning guide to each aspect of business analytics and its role and significance in real-life business decision-making. Correct capture, analysis and interpretation of ... -
Create Long Term Value in Offshoring
Banerjee, Arindam (2010-07-22) -
Data analytics: hyped up aspirations or true potential
Banerjee, Arindam; Bandyopadhyay, Tathagata; Acharya, Prachi (Vikalpa, 2013)The authors explore the importance of data analytics in gaining insights and in driving business planning. They state that the adoption of the business enterprises on the capabilities of the data analytics is a manifestation ... -
Deciding where to buy: store choice behaviour of Indian shoppers
Sinha, Piyush Kumar; Banerjee, Arindam; Uniyal, Dwarika Prasad (2002-10-19)Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behaviour for developing marketing strategies to attract and keep its clientele. It is found that shoppers ... -
Designing a business analytics culture in organizations in India
Banerjee, Arindam; Banerjee, Tanushri (IGI Global, 2021)There are several challenges faced by decision makers while deploying Business Analytics in their organization. There may not be one resolution approach that is suitable for creating a Business Analytics culture in all ... -
Determinants of analytics process adoption in emerging economies: perspectives from the marketing domain in India
Banerjee, Arindam; Banerjee, Tanushri (Sage, 2017)Decision-making based on market information has been the hallmark of many successful businesses over decades. The need for precision and specificity in decision rules has been the motivator for policy-makers in ... -
Effective retail promotion management: use of point of sales information resources
Banerjee, Arindam; Banerjee, Bibek (2010-10-14)The increasing availability of customers' transaction level data at the point of sale (POS) in electronic form in various stores in India is opening up important arenas in marketing analytics that can enhance ... -
Harnessing customer's transaction data for efficient operation: a case of debt collections in the consumer finance industry
Banerjee, Arindam (2010-10-18)With the burgeoning financial services industry in India, service providers increasingly face the risk of their loans becoming bad and consequently leading to a charge-off loss as indicated by the accumulation of ... -
International service outsourcing: using offshore analytics to identify determinants of value - added outsourcing
Banerjee, Arindam; Williams, Scott A. (Strategic Outsourcing, 2009-11-09)Purpose – International outsourcing has been traditionally looked upon as a low end cost effective servicing option to take advantage of the cost arbitrage that exists across countries. Of late, many outsourcing vendors ... -
Logic Modelling: A Note
Banerjee, Arindam (2010-08-18)This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis ... -
Management essentials: a recipe for business success
Banerjee, Arindam (Sage Publications, 2013-01-01) -
Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth
Banerjee, Arindam (Indian Institute of Management Ahmedabad, 2018-01-01)The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case ...