Browsing Faculty Publications (Bibliographic) by Author "Banerjee, Prantosh J."
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When less is better than more: just-below discount in tensile price promotions
Tripathi, Sanjeev; Banerjee, Prantosh J.; Sahay, Arvind (Elsevier Ltd, 2016)Retailers often use Tensile Price Claims (TPC) such as "upto 40% off" or "from 10% to 40% off" to promote a line of merchandize. This enables them to have a salient communication while allowing specific level of discount ...