Browsing Faculty Publications (Bibliographic) by Author "Choudhary, Sharuti"
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The changing portrayal of children in Indian advertisements: a comparative study of the three decades
Roy, Subhadip; Choudhary, Sharuti (Emerald, 2022-05-17)Purpose – This study aims to analyse the roles in which children have been portrayed in advertisements over three decades (1990–2000, 2000–2010 and 2010–2020) and what have been the changes in the portrayal of the children, ... -
I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nation
Roy, Subhadip; Sharma, Kirti; Choudhary, Sharuti (Emerald, 2022-07-06)Purpose: The concepts of showrooming and webrooming have been well researched but majorly from the marketing/economic perspectives. The present study explores the socio-psychological motivations and different types of ...