Browsing Faculty Publications (Bibliographic) by Author "Das, Gopal"

Now showing items 1-3 of 3

    • Discriminant Analysis: A Manager's Guide 

      Das, Gopal; Abhishek; Varshneya, Geetika (Indian Institute of Management Ahmedabad, 2017-06-01)
      This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by ...

    • "Tradition & Taste: Exploring Consumers’ Changing Attitude" 

      Das, Gopal; Abhishek; Varshneya, Geetika ("Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note", 2016-07-11)
      This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens ...

    • "Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note" 

      Das, Gopal; Abhishek; Varshneya, Geetika (Indian Institute of Management Ahmedabad, 2016-07-11)