Browsing Faculty Publications (Bibliographic) by Author "Gokhale, Srikant"
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Online retailing paired with kirana—a formidable combination for emerging markets
Sinha, Piyush Kumar; Gokhale, Srikant; Rawal, Saurabh (Customer Needs and Solutions, 2015-10)In the light of the convenience provided by online and the omnipresent kirana (mom-and-pop equivalent) stores and low penetration of large format retailing, it is proposed that these two would be the dominant formats of ...