Browsing Faculty Publications (Bibliographic) by Author "Gupta, Manjul"
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How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement
Gupta, Samrat; Deodhar, Swanand J.; Tiwari, Amit Anand; Gupta, Manjul; Mariani, Marcello (Elsevier, 2024-03-08)This study examines how the causal patterns of consumers’ engagement and experts’ external engagement are associated with their online evaluation of movies. To this end, this study identifies the interplay of two dimensions ... -
Toward the role of organizational culture in data-driven digital transformation
Ghafoori, Arman; Gupta, Manjul; Merhi, Mohammad I.; Gupta, Samrat; Shore, Adam P. (Elsevier, 2024-03-19)Data-driven digital transformation is increasingly recognized as a crucial element of unlocking new business value, leveraging data-driven approaches in organizational business strategies and operations. Concurrently, ...