Browsing Faculty Publications (Bibliographic) by Author "Gupta, Shaphali"
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Reverse innovation: a conceptual framework
Malodia, Suresh; Gupta, Shaphali; Jaiswal, Anand Kumar (SPRINGER, 2020)Reverse innovation (RI) has emerged as a new growth strategy for MNCs to innovate in emerging markets and then to further exploit the profit potential of such innovations by subsequently introducing them not only in other ...