Browsing Faculty Publications (Bibliographic) by Author "Hutt, M.D"
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Business to business marketing: a South-Asian Perspective(11th edition)
Hutt, M.D; Sharma, Dheeraj; Speh, T.W. (Cengage Learning, 2014)Marketing to businesses is fundamentally different from marketing to individual consumers. Business to business (B2B) marketing usually involves a much longer and multifaceted sales cycle. Additionally, decision makers are ...