Browsing Faculty Publications (Bibliographic) by Author "Kapoor, Ankur"
Now showing items 1-1 of 1
-
Please do interrupt, but nicely! The effect of positive and negative interruptions on product evaluation and choice
Kapoor, Ankur; Sahay, Arvind (Association for Consumer Research, 2017)Interruptions have become pervasive in our lives (Carrier et al. 2009). Extant research has only looked at the cognitive dimensions (timing, duration and cognitive demand), but not at the affective dimensions of ...