Browsing Faculty Publications (Bibliographic) by Author "Kaul S."
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Hedonism and culture: Impact on shopping behaviour a research agenda
Kaul S. (SAGE Publications Ltd, 2007)Increasingly consumer shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The holistic view requires a retailer to focus on the shopper experience with the store. Thus the ... -
Measuring retail service quality: Examining applicability of international research perspectives in India
Kaul S. (SAGE Publications Ltd, 2007)Service quality is being increasingly perceived as a tool to increase value for the consumer; and as a means of positioning in a competitive environment to ensure consumer satisfaction, retention, and patronage. Existing ...