Browsing Faculty Publications (Bibliographic) by Author "Nag, Debabrata"

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    • Friends Steel: Brand Equity Strategy 

      Dukare, Kiran; Nag, Debabrata; Gara, Nitesh; D'Silva, Suzanne (Indian Institute of Management, Ahmedabad, 2013)
      This case intends to develop a brand equity strategy for a steel manufacturing company aspiring to be the number one steel brand in Gujarat. It describes the retail steel business and the marketing challenges faced in the ...

    • Managing Workforce at Superior Refinery Limited (SRL) (A) 

      Nag, Debabrata; Bhushan, Vidya; Kaushik, S; Jayaswal, Sachin (Indian Institute of Management Ahmedabad, 2010)
      The case deals with the functional and behavioral issues faced by an oil refinery shift in-charge regarding workforce management. In addition to the refinery policy requirements the behavioral constrains become extremely ...