Browsing Faculty Publications (Bibliographic) by Author "Oburai, Prathap"
Now showing items 1-4 of 4
-
International marketing strategies in India: an application of mixed method investigation
Oburai, Prathap; Baker, Michael J. (2005-10-27)Internationalization drives and export orientation are prominent in the organizational strategies of a number of leading Indian firms and multinationals located in India. This is a significant indicator of the growing ... -
Marketing in Emerging Economies
Sinha, Piyush Kumar; Oburai, Prathap (2010-07-09) -
Marketing in Emerging Economies
Oburai, Prathap; Sinha, Piyush Kumar (2010-07-09) -
The Unstoppable Journey: Transformation of Apollo Tyres Ltd.
Varkkey, Biju; Koshy, Abraham; Oburai, Prathap (2010-09-13)Apollo Tyres Limited was started in 1974 by an entrepreneur, Ranauq Singh, plagued with poor quality and labour problems at its mother plant in Kerala, the business did not take off well. His son, Onkar Kanwar introduced ...