Browsing Faculty Publications (Bibliographic) by Author "Singh, Anurag"
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Managing corporate reputation through social media
Kaul, Asha; Singh, Anurag (IGI Global, 2016)Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement ...