Browsing Faculty Publications (Bibliographic) by Author "Surabhi, Koul"
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Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul (Indianjournals.com, 2014)The study provides a strong evidence of the relationship between buying traits, perceived risk, and buying emotions. It substantiate arousal and pleasure and dominance have significant relationship with impulsive buying ... -
Impact of customer dependency in buyer–seller relationship: a case of small retailers
Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul (Indianjournals.com, 2014)Small Retailers in Indian Retail industry are very prevalent and contributes a very large portion. Maintaining a relationship in such environment is very important. The relationship marketing research extensively covers ... -
Impact of Store atmospherics on customer behavior: influence of response moderators
Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul (Serialspublications.com, 2014)This study aims to explore the theme of creating and managing the store atmosphere of exclusive stores from a customer's point of view. The findings from the study indicate that store atmospheric factors have a significant ...