Browsing Faculty Publications (Bibliographic) by Author "T., Aruna Divya"
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Through the looking Glass: role of construal level on description-intensive reviews
Chatterjee, Swagato; T., Aruna Divya (Association for Consumer Research, 2017)Focus on consumer engagement has led service providers to explore contextual factors influencing consumers’ satisfaction. In this paper, we draw insights from Construal Level Theory to identify the conditions when own vs. ...