Browsing Faculty Publications (Bibliographic) by Author "Tarafdar, Pratik"
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Understanding the evolution of an emerging technological paradigm and its impact: The case of Digital Twin
Dhar, Suparna; Tarafdar, Pratik; Bose, Indranil (Elsevier, 2022-12)The interest of the academic and practitioner communities on the topic of Digital Twin has grown substantially in recent years. Bibliometric analysis can serve as a useful tool to explore the roadmap of the Digital Twin ... -
Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales
Tarafdar, Pratik; Leung, Alvin Chung Man ; Yue, Wei Thoo; Bose, Indranil (Elsevier, 2024-04)Augmented reality (AR) enhances consumers’ sensory responses to online product presentations, providing a more immersive experience. In online marketplaces, the utilization of various sensory modalities for product ...