Browsing Faculty Publications (Bibliographic) by Author "Tripathi, Sanjeev"
Now showing items 1-17 of 17
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" Choice of Channel Parner : In Class Excersise."
Tripathi, Sanjeev; Sinha, Piyush Kumar (2012-09-11) -
" Choice of Channel Parner : In Class Excersise."
Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar (2012-09-11) -
Constraining minimum offers in economic games: will the offers increase?
Tripathi, Sanjeev (Serials Publications, 2016)In real life situations, one often encounters situations where the offers are constrained as there is a suggestion for a minimum offer. For example, in donation situations there can be a limit on minimum donation, similarly ... -
Family and store choice
Sinha, Piyush Kumar; Tripathi, Sanjeev (2006-11-01) -
Format choice in Grocery retailing
Sinha, Piyush Kumar; Singh, Prithvi; Tripathi, Sanjeev (2006-11-01) -
The Format Factors
Sinha, Piyush Kumar; Tripathi, Sanjeev (2010-07-24) -
Introduction to Marketing Process: In-Class Exercise
Tripathi, Sanjeev; Abhishek (2010-09-13) -
Introduction to Marketing Process: In-Class Exercise (Teaching Note)
Tripathi, Sanjeev; Abhishek (2010-09-13) -
An investigation on the effect of priming in economic games
Tripathi, Sanjeev (Serials Publications, 2016)The paper examines whether priming has an effect on offer sizes and acceptance in economic games. We examine the effect of priming for both dictator as well as ultimatum games. We prime the participants in economic games ... -
Ordering effect of alphabets and numbers in alphanumeric brand names
Tripathi, Sanjeev; Saravana, Jaikumar (Association for Consumer Research, 2014)This paper explores the effects of cause-related marketing campaigns that require participation and effort from the consumer, a campaign element that has received little research attention. We examine the effects of effort ... -
Past imperfect or present perfect: How dynamic ranks influence consumer perceptions
Tripathi, Sanjeev; Pandey, Arpita; Jain, Shailendra Pratap (Association for Consumer Research, 2020)Lists that rank brands and firms tend to be dynamic. Across four studies, we show that consumers reward (vs. penalize) firms that move up (vs. down) these lists. This effect is stronger (vs. weaker) amongst consumers who ... -
South Asian Games: The dash to the North East
Tripathi, Sanjeev (Indian Institute of Management Ahmedabad, 2016-05-10)The South Asian Games (SAG) is a multi-sport event with eight countries competing in it: India, Pakistan, Sri Lanka, Bangladesh, Nepal, Bhutan, Maldives and Afghanistan. The 12th SAG was held in India in Guawhati and ... -
South Asian Games: The dash to the North East: A Teaching Note
Tripathi, Sanjeev (Indian Institute of Management Ahmedabad, 2016-05-10) -
Store price image: the role of non-price factors
Tripathi, Sanjeev (Serials Publications, 2016)Price is a critical factors in purchase decision. However, a customer first needs to choose a store before they choose to buy a product. Since price of individual products might vary across stores consumers often construct ... -
Trucking business management: cases and concepts
Roy, Debjit; Raghuram, G.; Jain, Rekha; Tripathi, Sanjeev; Sharda, Kirti (McGraw-Hill Education New Delhi, 2016)Trucking Business Management is a compilation of cases authored by professors and researchers of IIM Ahmedabad in the field of road transportation. It is an attempt to fill the business-practice gap and impart a professional ... -
Trucking business management: cases and concepts
Roy, Debjit; Raghuram, G.; Jain, Rekha; Tripathi, Sanjeev; Sharda, Kirti (McGraw Hill Education, 2016)Trucking Business Management is a compilation of cases authored by professors and researchers of IIM Ahmedabad in the field of road transportation. It is an attempt to fill the business-practice gap and impart a professional ... -
When less is better than more: just-below discount in tensile price promotions
Tripathi, Sanjeev; Banerjee, Prantosh J.; Sahay, Arvind (Elsevier Ltd, 2016)Retailers often use Tensile Price Claims (TPC) such as "upto 40% off" or "from 10% to 40% off" to promote a line of merchandize. This enables them to have a salient communication while allowing specific level of discount ...